News and Announcements


Whistler Cup organizers are pleased to announce O2E Brands as new Title Sponsor of the renowned international youth ski race taking place in Whistler, BC, April 16 to 19, 2020.

“On behalf of the Whistler Cup Organizing Committee and the Whistler Mountain Ski Club we are extremely excited to announce our new Title Sponsor O2E Brands, said Jim McGovern, Chair of the Whistler Cup. “Their major financial contribution to the event will ensure the continued success of one of, if not the largest, youth ski races in the world. “This year, celebrating our 28th anniversary, we will welcome over 400 racers from around the world to compete for the coveted Whistler Cup on the famed Dave Murray National Training Center. This annual event is critical to the development of alpine ski racing in Canada, as every year young Canadian racers witness and race against the best in the world in their age groups.”

“I was incredibly inspired by WMSC’s philosophy of "Developing Champions in Life and Sport,” said Brian Scudamore, Founder & CEO of 1-800-GOT-JUNK and O2E Brands. “As a parent volunteer at last year’s Whistler Cup, I was in awe of the difference that this sport is making in the developing lives of young athletes from around the world. I wanted to be a part of that and so O2E Brands sponsorship (where we make the ordinary business of home services exceptional) was a no brainer.”

The Whistler Cup was created by Max Meier, the parent of a young Whistler ski racer. He and the Whistler Mountain Ski Club Program Director at the time, Joze Sparovec, were inspired to bring an international juvenile ski race to Canada. With the help of the third founder, Jim Yeates, the inaugural Whistler Cup was held in 1993 and has grown in stature and influence. This year’s race celebrates 28 years of successful international ski racing at Whistler Blackcomb.

The Whistler Cup has a long track record of showcasing future stars. Former participants include the USA’s Lindsey Vonn and Mikaela Shiffrin, Slovenia’s Tina Maze, and Austrian champions Anna Veith (Fenninger) and Marcel Hirscher. Many of Canada’s biggest World Cup and Olympic alpine and ski-cross stars have also graced the event over the years, experiencing international competition for the first time on their journey toward success on the world stage.

ABOUT O2E Brands

Brian Scudamore is the serial entrepreneur behind O2E Brands, the umbrella company for 1-800-GOT-JUNK?, WOW 1 DAY PAINTING and Shack Shine.

O2E Brands was unveiled in 2014 to amalgamate Scudamore’s three home-service brands. O2E stands for “ordinary to exceptional” because each service focuses on providing excellent customer service in traditional industries. Each brand offers uniformed employees, up-front pricing, and clean, shiny trucks.

For more information, please contact:

Whistler Mountain Ski Club on behalf of Whistler Cup
Janice Avon, Media contact
(778) 378-5474

O2E Brands
Tonya Frizzell
Senior Manager, Communications & Events

The document WhistlerCupO2E20.pdf was attached to this post.

WMSC U18/U21 Program Update - January 20-26

Posted by Conrad Pridy at Jan 20, 2020 3:01PM PST ( 0 Comments )

Good Afternoon U18/U21 Team,

What a week we just had! The first 4 true freeski days of the season (for the majority of the team) were nothing short of exactly what we needed to reset for the mid-season push. Bombing around with the athletes, it immediately became clear that there is no shortage of confidence or speed on this team when the uncertainty level of the run or conditions goes up. It’s often easy to overlook the benefits of smashing out pow laps in lieu of putting gates in the ground, but the truth is, everything we do with a pair of skis on that involves feel, speed, thought (both reactive and proactive), and a little excitement translates to racing. And vice-versa. The harder part is to approach runs in gates the same as you would a non-stopper down Harvey’s, but we’ll get there with more practice doing both.

Onto this weeks Program Update, which covers bases located in Kimberley Speed, Jan. 25 Club Race 1, and the next 2 weeks of training at home. Aside from the Kimberley portion, this update will be short and sweet, so please read to the whole thing and save your questions for the end. Here we go:

Kimberley Speed – Equipment and Registration are the Straw to the Camel
We are now T-6 Days until departure for Kimberley and registration for the event is officially closed. If you are late to the register (we were late with putting the trip up) please contact Chloe and Conrad (, and we will do our best to get you into the roster. It is a common topic; these trips are budgeted on estimated numbers and if there are any large changes to the number of athletes in attendance too close to the set departure dates, we are often unable to adjust in a cost-effective manner. That, or we won’t have enough room in the vehicles rented for the trip. If you are curious about upcoming events and don’t see a means to register, please ask. If you want to register and find your way to Active Camps, please don’t hesitate to follow through.

Regarding equipment for Kimberley, there are a few things that athletes in attendance will need on top of the regular packing list: FIS Legal DH and SG skis, Back Protectors (you will not be allowed to run without one). We are currently trying to source additional speed skis for purchase and will keep you all notified of any updates as they happen, but in the meantime it wouldn’t hurt to reach out to your teammates, past and present, to see if there are any extras collecting dust in a garage somewhere. I know many of you made orders or did some research leading up but, in the future, please make sure you have the required equipment to race before signing-up for the event. It’s a massive stress-reliever to be prepared, and a lot easier to get prepared if it’s not a week before departure. Some of you have reached out already; if you are in need of skis, please contact your coaches (,, so we can make a list and hopefully start checking names off.

Club Race #1 – Jan. 25, Panel SL + Dual
This Saturday we will attempt to pull-off our first Club Race of the year! The format will be a Panel SL for seeding, followed by a Team Dual. In order for this to run smoothly we will need an accurate startlist, so marking your attendance on the TeamPages event (labeled “U18/U21 – Whistler – Club Race 1”) is even more important than usual. If your name is not marked by morning of Friday, Jan. 24, you will not be in the race. Head on over to our Program Calendar and check the circle next to your name if you’re going to be there!

Training at Home – Jan. 26-Feb. 7
Part of the Team, along with 2 coaches, will be away doing high-speed battle in Kimberley for the last and first weeks of January and February, respectively. Kike will be the man in charge at home during that span and will need your help to keep training running efficiently. It’s what most of you do normally, but just a reminder to mark your attendance on TeamPages and be on time for sessions to help with setup, tear-down, warm-up, etc. The weather forecast looks to keep going with its shenanigans into the foreseeable future, so the more dialed we can all be, the more we can get out of training. Having a smaller group is a rare and wonderful opportunity to step-up as a leader (even just for yourself) and capitalize on the increased independence and (hopefully) smoother courses.

Night training at Grouse on Tuesdays has been added to our menu and if anyone is keen to hit-up any of those, we would be happy to oblige. Registration for Grouse Nights can be found on Active Camps along with Trips and Extra Days and must be signed-up for before the preceding Monday at 10:00am.

At this point in the season, with a few races under our belts and a much clearer bearing on where we’d like to get to, our U18/U21 Teamship Value for this week is:
Excellence in Communication – Fair and Honest Communication. Keeping things fair and honest when it comes to interacting with others is hard because we tend to hold them to a higher standard than ourselves yet offer more leniency in our comments and observation. Afterall, comfort is much more easily given and received than criticism. When it comes to fair and honest communication with ourselves, it’s even more difficult because we always want to be better and finding excuses is easier than acceptance. Whether it’s a race, a training day, a powder day, or a fitness session, sometimes your best won’t meet your expectations, but that doesn’t mean it won’t next time. The first step to moving forward is figuring out where you are.

As always, if you have any questions about anything above or general, please do not hesitate to get in touch ( See you this week!

Conrad Pridy
U18/U21 Lead Coach
Whistler Mountain Ski Club


Calgary, AB (January 18th, 2020) – It’s the longest race on the World Cup circuit. This morning the Canadian Alpine Ski Team took their turn on the iconic Lauberhorn Downhill in Wengen, Switzerland. Cam Alexander (North Vancouver, BC) had a career best 19th place finish, moving up 23 places after starting in 42nd spot.

This was an exciting day for Alexander, who has been on the team since 2018, as he earns his first World Cup points in his first World Cup race in Wengen.

“It feels really good to go out today and grab my first world cup points. Its definitely a real confidence boost going into the rest of the season and I can’t wait to try and keep it rolling next week in Kitzbühel” said Alexander.

Ben Thomsen (Invermere, BC), who is coming off a 12th place finish in Bormio finished in 28th.

The race was a big rebound for Jack Crawford (Toronto, ON), Jeff Read (Canmore, AB) and Sam Mulligan (Vancouver, BC) who did not finish the alpine combined yesterday. Crawford finished in 38th and was just over two seconds back from leader Beat Feuz (SUI). Read finished in 48th, his best finish on the course. Mulligan, who finished in 54th, finished his first World Cup race since January 2018.

Tomorrow it’s the men’s tech teams’ chance to conquer Wengen for the slalom. The men’s speed team heads to the historic 2020 Hahnenkamm World Cup in Kitzbuhel, Austria.

For more information or media inquiries please contact:
Whitney Hunter I Manager of Communications
whunter@alpinecanada.orgI 403-471-6032


Alpine Canada is the governing body for alpine, para-alpine and ski cross racing in Canada, as well as for Canadian ski coaches, providing education, certification, insurance and compliance with the coaching code of conduct. With the support of valued corporate partners and donors, along with the Government of Canada, Own the Podium, the Canadian Olympic Committee and the Coaching Association of Canada, Alpine Canada develops Olympic, Paralympic, World Championship and World Cup athletes to stimulate visibility, inspiration and growth in the ski community. In 2020, Alpine Canada will celebrate 100 years of rich tradition in competitive skiing in Canada.

WMSC U18/U21 Program Update - January 14-20

Posted by Conrad Pridy at Jan 14, 2020 9:22PM PST ( 0 Comments )

Hello U18/U21 Team,

What a difference a few days can make! The snow is piling up in droves and the temperatures are primed to turn any lingering precipitation into even more. It’s maybe a little cold, but the current level of frigidity feels like the hero we deserve after weathering the extra 2 months of Autumn. Finally, we’re on track to get back to our normally scheduled programming. On that note, please read the following for a NewPano Recap, The Kimberley Speed Trip Sheet, and a Call for Empty Beds needing Filled. As much as I like words, we’ll keep this one brief so everyone can get to the end. Ready? Begin:

NewPano FIS Races – A Small Series with a Big Heart
December is always an aggressive wake-up call to start the season. The fields are deep, conditions deteriorate, and it always seems a little darker than it should be; simply put, regardless of the training leading up, it’s hard to perform your best at the first races of the year. The experiences are always of the “learning” variety, however, and by the time the holiday reset has finished, racing better is the new norm. Enter NewPano (formerly Red Mtn.): a small event, in a reliable venue, with excellent snow. Throw in 150 U16’s from across the province and you’ve got the perfect storm for developing and further honing the ability to race.

Flipping perspectives by taking a group of underdogs and putting them in winnable races (ie. minus the usual Nor-Am field) has profound changes on the approach these racers take when stepping into the gate. When you break it down, ski racing is the same whether it’s a FIS race or a World Cup; there is a focus and a plan to get down the hill as fast as possible. However, in a more comfortable environment it’s easier to keep your mind open to the process without having to deal with the worries surrounding a bib-70 start number and aiming to limit the damage rather than excel. Again, it’s the same no matter the caliber of race, but trusting your self-belief is a skill and developing it properly takes the right environment.

On top of an exciting number of bibs in the draw each night at meeting, we also found ourselves racing alongside much of our future competition in the U16 Teck Open Series. Any opportunity for the older athletes to be role models is valuable, and to do so in an environment where they are poised and focused makes it that much more empowering. The majority of the Team took this role seriously by being their usual professional selves, and not only upped their game as mentors but also found a little more giddy-up in their own skiing as a result.

The whole trip was as incredible growing experience; both in terms of technical and tactical improvements, race day approach, and the enjoyment of good old-fashioned competition. We all came a long way as a Team supporting and learning from each other, and the once novel routine of improving during training AND races seems a little more common place now. We even got a few results to validate the process! A big thank you to all of the volunteers for running a tight ship and putting on an amazing series, and to the athletes for checking their boxes every day and pushing through 8 big days in a row of training and racing.

Kimberley Speed – Trip Sheet and Registration
The Trip Sheet and Registration link is now LIVE for our upcoming Kimberley Speed excursion. Historically, this trip has been an excellent introduction to FIS Speed Racing, and a great a tech training opportunity on the side. If you are planning on attending this event, please head over to Active Camps and register! Travel for this trip is will include the possibility to fly into/out of Cranbrook (the airport is only 20mins from Kimberley), but vehicles are set so the cost of flights will unfortunately not offset the trip cost. A few notes on flying:
- Arrival times MUST be for January 27th. The crew driving on the 26th will be arriving late but can pick you up at the airport in the morning the next day.
- Departure times for February 5th MUST be in the evening (the later the better). We will be able to get you to the airport as soon as the races are complete.
- Gear being transported in the Trailer should be labeled and deposited in the Ski Room at the Club Cabin prior to departure on January 26th.

More details for this trip will be available soon, for now please see the Trip Sheet in our Program Documents Section. If you have any questions, please send Conrad ( a message.

Grouse/Whistler Races – February 26-March 8
We’re a big Team from all over the Sea-to-Sky corridor. We have a number of local races coming up at the end of February and we are doing our best to avoid booking hotels in an attempt to keep costs to a welcome minimum. If you are able to house an athlete or two in Vancouver from February 26, 27; or in Whistler February 28-March 7 (or have made arrangements already), please let me know ( This event is gaining traction and we would love for it to become a staple on the FIS Calendar for years to come. The more accessible we can make it, the better! Thank you in advance if you have space to spare.

We’re back now for a short break and a little actual training at home. Feels good! Eat, Sleep, drink lots of Water, and let’s get ready to hit it again this weekend.

Conrad Pridy
U18/U21 Lead Coach
Whistler Mountain Ski Club

Canadian SX Champs 2020

Posted by Whistler Mountain Ski Club at Jan 12, 2020 1:00PM PST ( 0 Comments )

In the frigid central Alberta temperature, the Canada Ski Cross Team competed in the Canadian National Championships at Canyon Ski Resort in Red Deer, AB.
Marielle Thompson put in a strong day of work to repeat as National Champ for the 7th time. On the men’s side Reece Howden Racing won the national championship after coming in 2nd at the race last year.

Congratulations to Emeline Bennet 1st U19 Women & Jack Morrow 2nd U19 Mens

✅ Podium Results
➡️ Women’s Ski Cross
1 – Marielle Thompson WMSC
2 – Brittany Phelan
3 – Courtney Hoffos
➡️ Men’s Ski Cross
1 – Reece Howden Racing
2 – Brady Leman
3 – Kevin Drury SkiCross
➡️ U19 Women
1 – Emeline Bennett WMSC
2 – Samantha Carter
3 – Sage Stefani
➡️ U19 Men
1 – Austin Boehm
2 – Jack Morrow WMSC
3 – Owen Green